Call it Ray or Ray Jay. Raymond James Financial doesn't mind as long as it's getting calls from customers. The diversified financial services company offers investment and financial planning services primarily through subsidiary Raymond James & Associates (RJA), which provides securities brokerage, investment banking, and financial advisory services in North America and Europe. Its Raymond James Financial Services offers financial planning and brokerage services via independent financial advisors, as well as through alliances with community banks. Other units provide asset management, trust, and banking services. The firm boasts $514 billion in total client assets (as of mid-2016) and more than 2,700 branches, offices, and independent contractor branches.